Neutron was initially conceived from the Genesis flames of The Social Media Star back in 2004 (shortly after Facebook launched). The company was officially formed in the early part of 2008. Neutron exists to serve it’s clients (predominantly consumer facing brands), in the realm of overarching digital strategy.

Frustrated with the old guard and media elite of Madison Ave., Neutron realized it could be lean, nimble and fast to act on it’s clients behalves to do things totally differently. Just as social media dictates that you have to be totally transparent and authentic, we applied the same logic to how we treat our clients.

Strongly driven by data and an analytical approach to strategy, Neutron makes decisions on hard fact rather than ‘gut’ feel. We serve our clients across strategy, social media strategy & management, creative & technical services, media planning & buying (all R.O.I. based across banner/display and S.E.M.), development and reporting & analytics. Contrary to our broad skill-set, we are highly focused on helping our clients achieve growth and return on investment (R.O.I.) through all that we do. Always the scientists and never the philosophers…

A Neutron is also one of the most powerful subatomic particles known to man and used to mediate nuclear chain reactions..

 The traditional agency model is antiquated. Because of the times we live in, a digital agency needs to be lean and nimble as opposed to being bloated and slow. We operate using the Distributed Agency Model (D.A.M.) which allows us to adapt and change to our clients needs and market conditions. The D.A.M. model means we can operate on a lower cost basis, it means that our access to talent and our ability to swap talent out is unlimited. The D.A.M. models also means that the team are always happier because they are not forced to work in a fixed environment.

Neutron has been operating this way since it’s inception in 2008 and our use of the best talent and cutting edge technology allows us to work smarter and faster for our clients.

 The founder, began his career back in 1994 first working in television sales and then publising (Ziff-Davis). Around 1996, he jumped ship to work at the UK’s first web design shop, Webmedia… He then progressed on to two radio stations (Capital Radio and Virgin Radio), before founding one of the world’s first MP3 download sites: brandnewmusic.com (it was consumed when the Internet bubble burst in 2001).

From there, he worked for Universal Music (MP3.com) and went on to set-up the music division for SafeNet in the U.S.A. where he has lived for the past 7 years… After co-running the media department at Ford Models for almost 2 years, he went on to establish Neutron…